The salesforce’s management is surely one of the areas in which gamification can be applied with excellent results for salespeople but especially for managers. In fact a good sales manager does not limit himself to setting goals and checking them, but he should guarantee the involvement of all the employees, the maintenance of a healthy competition and the team satisfaction. The implementation of points and badges in Gamification platform can be useful to motivate employees and increase company productivity.
GAMIFICATION’S ELEMENTS TO MOTIVATE COMMERCIAL NETWORK
Points: they can not be only earned, but also lost. The sense of scarcity generates the fear of loss that stimulates men to do more and better
Badges: they are useful for distinguishing users in terms of the level achieved or the experience gained in a specific field
Social feeds: they are one of the most powerful elements of Gamification, especially if they are used in workplace. In fact, it has been shown that feedback from a colleague is more significant than that of his superior, especially if the colleague has just finished a job with our contribution.
Increase sales by stimulating challenge and continuous comparison among the sales force
Increase productivity through a instrument that continuosly communicates objectives to sales force and optimizes pre-existing incentive system
Improve business environment.