Advertising and content marketing are two fundamental tools in lead generation. However, with an increasing number of people connected and bombarded by any kind of digital stimulus, it is difficult to be different. In order to assert its on-line presence and support traditional web marketing techniques, Gamification is the ideal tool. We are talking about Gamification marketing and one of the greatest application’s areas is Gamification e-commerce.
The best strategy depends on business purpose. Generally Gamification marketing can:
Increase brand awareness
Increase time spent on the online store or physical store
Guide the user to discover new products
Guide the player in the sales funnel
Measure user behaviour and his evolution over time.
Simple game mechanics can be integrated into a normal e-commerce to increase customer loyalty. The most common elements are:
Missions: assigning missions to its customers allows them to reserve special advantages such as exclusive discounts and advance promotions
Points: assigning points to the users allows to keep track of their actions, stimulating them, if it’s necessary, to perform certain actions
Leaderboard: using a ranking allows you to leverage competitiveness, leading users to be more active and involved.