THE CORE DRIVES
It goes without saying, as Moosejaw case study demonstrated, that the deep knowledge of dynamics and their functioning, turns into strategic know-why for each corporate that aim to boost their business in a ultra-competitive market, such as the present one.
Along the scarcity feeling (Scarcity & Impatience) that lead people to take action quickly, moved by a fear of “lose” something or “not arriving in time”, let’s see now the other Core Drives:
Epic Meaning & Calling: it is the push from the belief of doing something bigger than us and contributes to the public asset. Increases the belief of being chosen to do a mission.
Development & Accomplishment: it is the pression that encourages people to continuous improvement, the inner instinct that pushes to set goals. It concerns the personal development: facing golas more and more ambitious and aspiring to overcome challenges.
Empowerment of Creativity & Feedback: it is the specific desire of engage in creativity act, of express creativity, and at the same time, to notice the results of works created through the other-judgments.
Ownership and possession: it is the very powerful basic desire that motivates players to buy something to become their property, or to take care of it to continue to own it (virtual characters, objects or coins).
This push to own more and more, and at the same time, improve what you already have.
Social influence & Relatedness: very topical, due to the growing use of social media; this is the pressure of social relations – in their more heterogeneous form – exert on our actions. This is the Core Drive that embed all the different sociality components like: acceptance, reciprocity, support, companionship, friendship, envy.
Unpredictability & Curiosity: is the Core Drive that found their push in the curiosity to discover what will happen in the future. When some element doesn’t match with the regular already-known pattern (allows the predictability, a general activation of our central system take place, followed by a general increase of attention.
Loss & Avoidance: it is an important reason of our actions, representing by the attempt to avoid negative events. In this sense, for dome aspects, comes in when you are dominated by fear.
These are the main dynamics on which gamification is based, and represent the keys along with mechanics, for the creation of functional and effective gamified experiences, that allows corporates to reach their business goals.
Playoff’s dashboard allows you to set all the components of a game; from leaderboards and badges to points and levels, gamified systems encourage user engagement and collaboration.
Do you want to apply Gamification to your business?