Gamification and corporate strategy: Even today in some companies it isn’t easy to introduce technological innovations, but processes such as gamification are seen, in other realities, as a real potential to improve performance, increase sales, involve employees and customers.
What is sales gamification?
Gamification is a tool that applies game rules and mechanisms, in non-playful contexts, to achieve particular objectives.
To gamify is to think, design and relocate mechanics, dynamics and elements of the game in systems or daily processes to orient towards the resolution of concrete problems or, in parallel, to motivate specific groups of users (Gabe 2011).
But how does gamification apply to the corporate world?
As already emerged in one of our previous articles, the motivated and incentivized employee dramatically increases the performance in the workplace, carrying out their tasks more efficiently and with satisfaction.
The world of sales is one of the realities where the level of motivation is fundamental since it favours the push of people to try to increase turnover and their performance in the relationship with the customer. In this context, gamification becomes even more strategic. The involvement of the ludic part of the person stimulates the competitive spirit of sales. The worker will not feel judged by the leaders based on the objectives to be achieved but will be encouraged to give his best.
In this key, a correct gamification business strategy is at the basis of a new working approach, where technology and objective are perfectly combined.
Business strategy and gamification
To correctly set up a gamification business strategy you need
- Think about the reward and reward
- Set the appropriate goal and metrics
- Set the rules of the game
- Be consistent and participate throughout the duration
- Automate the monitoring of results
Reward or remuneration?
For example, a note of merit or a personal thank you to every employee who deals with sales made CEO directly.
The reward can be an excellent motivational boost, even if, in the case of sales, the prize is certainly more in line with the role played.
The prize must be established before the start of the game and will be the goal towards which we must strive. It doesn’t have to be of high value. The important thing is that it can be something to turn on and feed the motivational level.
Goal and metrics.
The question to ask is the following: what do I need most right now? What performance should I increase to improve my business?
From here, you can then start to understand which metrics to use and then apply in the definition of gamification and the planning of the playful methodology.
Be consistent and participate throughout the duration.
During the game, the rules must be respected and must be present from the beginning to the end: reports can be made on the course in progress to inform the development of the activities and gradually encourage the participants.
The rules of the game
The rules of the game are the basis for not incurring problems: the goal that employees must achieve and/or what behaviours they can or cannot maintain (for example as finishing an assigned task or not working overtime) must be defined. It is also essential to set the game deadline.
Automate the monitoring of results
Last but not least: to encourage the achievement of results it would be desirable to involve automation, that is, to use apps or platforms that allow you to monitor the situation of all participants in the game: the visual representation of the results helps and encourages the achievement of the results.