From now on, we are going to start a new series of articles that want to highlight some unknown features of Playoff. These features allow facing challenges and requirements, present in different projects.
In one of our
previous articles, we explained how leaderboards are very useful to create competition between users and stimulated a positive spirit of competition: who does not like “be on the top of a chart”?!
But we must remind that simply adding leaderboards to a project it is not “game design”, as the father of gamification Yu-Kai Chou said in his
“Gamification is so much more than Point Badge and Leaderboards. Many “experts” of limited experience are only familiar with how to implement “PBL” mechanics and even though these alone can create value, sometimes, most of them are completely missing the point of engaging the user.”
Like other elements, the leaderboards are tools used to reach a goal: increase users engagement in what they are doing. To do that, the game designer should have the possibility to customize and refine the leaderboards of a game, so that they became more contextual.
Accordingly, in a chart that immediately recognized the customers and more variables are measured at the same time, the Epic Meaning lever is much more efficient than in a generic score one.
Leaderboards and scopes: the case
Some time ago, one of our financial clients contacted us for helping the Company to achieve its business goal. They wanted to introduce an engagement strategy to increase sales of financial products (difficult to place in the market) in the sales area.
The request was to measure the “number of sold products” KPI considering different variables:
- geographic area
- typology of the product
- size of the client company
- the seniority of the seller
And in addition, they wanted to track the results by single players and teams.
All these results should have been made up inside leaderboards with the aim of motivating the sales force and leverage not only on the “revenue” KPI but also on different parameters and motivation.
How Playoff manages Leaderboards?
Let’s see how Playoff manages the leaderboards.