Intercepting customers' needs and desires: the dynamics of corporates Gamification

Posted by Redazione on 30-Jan-2019 11:00:00

More than 2.5 billion videogame players worldwide
(The European Mobile Game Market, 2016)

People love playing and joining contests, above all when it is possible get discounts or awards. Why? What are desires and needs that people want to satisfy when they play? What are the leverages for pressure customers or employees to do certain actions?

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Topics: gamification, customers, retention

How to improve customers loyalty with Gamification

Posted by Redazione on 23-Nov-2018 09:42:30

The customer experience will increasingly become a determining factor for brand evaluation, and will go beyond the price and product value. It is difficult to be seen and create engagement with your target (maintaining it over time) in this age of strong digitization and spurs.

A challenge that combines many companies, is certainly the difficulty of maintain their target within their websites or apps. The dropout rate of an application or of any web service is always higher, also because of the large quantity of competitors and services that are very similar with each other.

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Topics: gamification, customers, loyalty

Playoff's Blog: the limitless Gamification Platform

"Track & Reward Actions wherever they happen"  is the claim of Playoff, our gamification Platform. It allows corporates to implement gamification dynamics and mechanics into projects in a simple and insightful way, also breaking technical barriers.

Playoff works as a rules engine that takes care of all “difficult” mechanisms, like score assigning, actions tracking, players or teams  progresses and leaderboards real-time creation.

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