Gamification in insurances: policies tailored to the driving style of policy holders

Posted by Angela Da Cortà on 16-Apr-2019 11:00:00

More and more insurance companies are beginning to adopt extremely personalized policies based on the driving behaviour of the insured persons, monitored by a black box installed in the car.

In a previous article, we addressed the issue of fleet monitoring for delivery companies, but the study of drivers' driving style is also a matter of interest for the insurance world. More and more users are adpting telematic insurance solutions whose annual payment is based on the actual use of the car. Each vehicle is mapped using a GPS tracker which informs the agency of the customer's driving quality, in addition to monitoring the number of kilometers travelled during the year.

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Topics: gamification, insurance, driving style

Gamification and Corporate Wellness: how happy employees can increase companies’ turnover.

Posted by Angela Da Cortà on 02-Apr-2019 11:00:00

"What most affects workers’ performance is what they feel emotionally."
(William A. Kahn, 1990).

Thanks to the research Psychological Conditions of Personal Engagement and Disengagement at Work, the university professor Kahn has brought to light a new way of conceiving people within the working environment, considering them as a central element to invest on, in order to pursue a correct and effective business strategy.

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Topics: gamification, well being, welfare

Tell me what you need and I'll tell you what player you are: the different types of players in Gamification

Posted by Angela Da Cortà on 21-Mar-2019 11:00:00

Users, in their role of players, are at the center of every Gamification strategy. What are they looking for in games? What is it that entertains them?

You can find out more about a person in an hour of play, than in a year of conversation."

The purpose of Gamification, as already seen in previous articles, is to build motivational levers, to define a model of digital user involvement.

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Topics: gamification, game design, players

Tourism & Gamification: How to attract tourists, entertain them and ensure they come back

Posted by Angela Da Cortà on 08-Mar-2019 11:00:00

The dissemination of game mechanics in non-gaming settings has also affected the tourism sector and its digital side in recent years. Gamification, once again, enters in the strategic process of digital creation with full rights, as capable to unify experience and engagement objectives, strengthening the results of marketing and tourism promotional campaigns.

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Topics: gamification, territorial marketing, tourism

How to improve employees driving style and cut fuel costs with Gamification

Posted by Angela Da Cortà on 26-Feb-2019 11:00:00

Keeping high standard on employees driving style, mitigate costs of usury of parts and save money on fuel consumption
These are some bets that corporates with a fleet must manage; to win these bets a change in driving style of employees is required.

Among the different “techniques” to favour the change, the Gamification couldn’t miss. Thanks to the use of points, leader-boards and rewards, gamification can modify drivers’ behaviours, enforcing and awarding those about saving money and safety. Let’s see how in this article.

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Topics: gamification, delivery

Personnel selection 4.0: Recruitment Gamification

Posted by Angela Da Cortà on 12-Feb-2019 11:00:00

To evaluate the potential of candidates, that goes beyond what is normally written on CVs, personnel selection managers are always looking for new approaches that allow to innovate the recruitment process. Many companies had to face, in these years, the challenges imposed by digital innovation and transformation, as the changes have also affected the HR sector, which has started to deal with new selection methods, such as recruitment Gamification.

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Topics: gamification, hr, recruitment

HR Gamification: how to help employee’s engagement and productivity

Posted by Redazione on 05-Feb-2019 11:00:00

Human resources area always plays a fundamental role in business growth: in last few years, it has been living a progressive change and digitalization, winking the eye to millennials language.

The number of foreign and Italian companies that are joining gamification as new instrument to improve working performances and business welfare, it is always getting bigger.

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Topics: gamification, hr, human resouces, productivity

Intercepting customers' needs and desires: the dynamics of corporates Gamification

Posted by Redazione on 30-Jan-2019 11:00:00

More than 2.5 billion videogame players worldwide
(The European Mobile Game Market, 2016)

People love playing and joining contests, above all when it is possible get discounts or awards. Why? What are desires and needs that people want to satisfy when they play? What are the leverages for pressure customers or employees to do certain actions?

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Topics: gamification, customers, retention

Gamification for financial services: the new frontier with millennials

Posted by Redazione on 14-Jan-2019 10:08:00

 Though mobile shopping habits are on the rise, there’s certainly a method to the madness, as global consumers are also using digital tools to monitor their spending and manage their finances.

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Topics: gamification, financial services

How green Gamification can save the planet (and utilities)

Posted by Redazione on 10-Jan-2019 17:18:00
The use of Gamification can help to effectively change consumer behaviour and reduce the use of energy.
- States General Energy Efficiency Report, 2017 ENEA

In the utilities sector, the Gamification is one of the most appreciated techniques to improve customers loyalty, raise
their awareness and motivate them to adopt “green” behaviours in both domestic and business context.

In fact, Gamification aim to contribute to change users’ habits through the building of motivational leverages, suitable to define a digital involvement model: it tries to stimulate to do and repeat strategic and ethic actions, such as energy saving and environmental sustainability.

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Topics: gamification, meccaniche, dinamiche

Playoff's Blog: the limitless Gamification Platform

"Track & Reward Actions wherever they happen"  is the claim of Playoff, our gamification Platform. It allows corporates to implement gamification dynamics and mechanics into projects in a simple and insightful way, also breaking technical barriers.

Playoff works as a rules engine that takes care of all “difficult” mechanisms, like score assigning, actions tracking, players or teams  progresses and leaderboards real-time creation.

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