Angela Da Cortà

Recent Posts

Sales Gamification: increment incomes and involve sales force

Posted by Angela Da Cortà on 16-Jul-2019 14:46:00

The management of sales force inside a company involve different activities, from organization to motivate the staff and financial control. The sales manager not only sets targets, but also has the role to encourage, train and improve workforce’s loyalty, so that it operates in a correct way.

On previously articles we spoke about gamification, by explaining different mechanisms and functioning, examining benefits from its use in human resources and in finance. In this article we are going to analyse its use into sales area, to motivate marketers to reach business goals.

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Topics: gamification, sales

Playoff meets up with: Francesco Lutrario

Posted by Angela Da Cortà on 14-May-2019 11:00:00

This article inaugurates a series of interviews with the major protagonists of Italian and international game design.

We have had Francesco Lutrario, Professor and Head of GamificationLab of La Sapienza University in Rome, tell us about it and his projects and his vision of the gamification sector, as designer of gamified applications for the optimization of business processes in Sicheo.
We asked him in particular, his opinion on the needs that a gamification platform must satisfy, in order to give real support to developers and game designers.

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Topics: gamification, learning, interview

5 steps to choose a Gamification platform for your business

Posted by Angela Da Cortà on 03-May-2019 15:54:04

Gamification is being used more and more by those companies that wish to improve different aspects of their production processes, from HR and personnel selection, to sales, to customers and employees loyalty program.

However, it may not be easy to implement a Gamification strategy inside pre-existing business processes, and many companies may not have time to develop a gamified platform from scratch or don't exactly know how to choose a ready-to-use product.
We at Playoff have some tips for you.

Discover in 5 steps how to solve your problem and choose the right Gamification platform for you.

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Topics: gamification, business, platform

Gamification in insurances: policies tailored to the driving style of policy holders

Posted by Angela Da Cortà on 16-Apr-2019 11:00:00

More and more insurance companies are beginning to adopt extremely personalized policies based on the driving behaviour of the insured persons, monitored by a black box installed in the car.

In a previous article, we addressed the issue of fleet monitoring for delivery companies, but the study of drivers' driving style is also a matter of interest for the insurance world. More and more users are adpting telematic insurance solutions whose annual payment is based on the actual use of the car. Each vehicle is mapped using a GPS tracker which informs the agency of the customer's driving quality, in addition to monitoring the number of kilometers travelled during the year.

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Topics: gamification, insurance, driving style

Gamification and Corporate Wellness: how happy employees can increase companies’ turnover.

Posted by Angela Da Cortà on 02-Apr-2019 11:00:00

"What most affects workers’ performance is what they feel emotionally."
(William A. Kahn, 1990).

Thanks to the research Psychological Conditions of Personal Engagement and Disengagement at Work, the university professor Kahn has brought to light a new way of conceiving people within the working environment, considering them as a central element to invest on, in order to pursue a correct and effective business strategy.

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Topics: gamification, well being, welfare

Tell me what you need and I'll tell you what player you are: the different types of players in Gamification

Posted by Angela Da Cortà on 21-Mar-2019 11:00:00

Users, in their role of players, are at the center of every Gamification strategy. What are they looking for in games? What is it that entertains them?

You can find out more about a person in an hour of play, than in a year of conversation."

The purpose of Gamification, as already seen in previous articles, is to build motivational levers, to define a model of digital user involvement.

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Topics: gamification, game design, players

Tourism & Gamification: How to attract tourists, entertain them and ensure they come back

Posted by Angela Da Cortà on 08-Mar-2019 11:00:00

The dissemination of game mechanics in non-gaming settings has also affected the tourism sector and its digital side in recent years. Gamification, once again, enters in the strategic process of digital creation with full rights, as capable to unify experience and engagement objectives, strengthening the results of marketing and tourism promotional campaigns.

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Topics: gamification, territorial marketing, tourism

How to improve employees driving style and cut fuel costs with Gamification

Posted by Angela Da Cortà on 26-Feb-2019 11:00:00

Keeping high standard on employees driving style, mitigate costs of usury of parts and save money on fuel consumption
These are some bets that corporates with a fleet must manage; to win these bets a change in driving style of employees is required.

Among the different “techniques” to favour the change, the Gamification couldn’t miss. Thanks to the use of points, leader-boards and rewards, gamification can modify drivers’ behaviours, enforcing and awarding those about saving money and safety. Let’s see how in this article.

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Topics: gamification, delivery

Personnel selection 4.0: Recruitment Gamification

Posted by Angela Da Cortà on 12-Feb-2019 11:00:00

To evaluate the potential of candidates, that goes beyond what is normally written on CVs, personnel selection managers are always looking for new approaches that allow to innovate the recruitment process. Many companies had to face, in these years, the challenges imposed by digital innovation and transformation, as the changes have also affected the HR sector, which has started to deal with new selection methods, such as recruitment Gamification.

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Topics: gamification, hr, recruitment

Playoff's Blog: the limitless Gamification Platform

"Track & Reward Actions wherever they happen"  is the claim of Playoff, our gamification Platform. It allows corporates to implement gamification dynamics and mechanics into projects in a simple and insightful way, also breaking technical barriers.

Playoff works as a rules engine that takes care of all “difficult” mechanisms, like score assigning, actions tracking, players or teams  progresses and leaderboards real-time creation.

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