Snjezana Slabek and Emir Dzanic are co-authors of Culture4Gamification methodology, that helps business to adapt gamification culture. They are also co-founders of Gamification Academy “No Game, No Gain” and they conduct training Strategic HR Gamification. We have asked them, tell us about their vision of innovation in HR field and how they are using gamification elements in their projects.
The customer experience will increasingly become a determining factor for brand evaluation, and will go beyond the price and product value. It is difficult to be seen and create engagement with your target (maintaining it over time) in this age of strong digitization and spurs.
A challenge that combines many companies, is certainly the difficulty of maintain their target within their websites or apps. The dropout rate of an application or of any web service is always higher, also because of the large quantity of competitors and services that are very similar with each other.
In teaching and training fields, the students’ motivation is undoubtedly the main component capable of decreeing, or not, the success of the training path.
It is for this reason that Gamification finds its natural application in e-learning.
An old Japanese proverb said: "None can find the best way to do something without starting to willing it."
The goal of Gamification is this: motivate people in doing their actions.
An Coppens is the Chief Game Changer at Gamification Nation, an award-winning Speaker, L&D professional, business and executive coach and author. She is a leading expert in gamification for learner and employee engagement, with over 15 years experience in creating behaviour change through creative and innovative solutions. where the vision is to make business and learning more fun and engaging.
Looking to integrate Playoff into your application?
Your App, software or website have their own authentication system and you don’t want that your users to interact directly with Playoff?
A lot of our customers write to us in order to have more information about the authentication process, especially when they face the scenario mentioned above.
The management of sales force inside a company involve different activities, from organization to motivate the staff and financial control. The sales manager not only sets targets, but also has the role to encourage, train and improve workforce’s loyalty, so that it operates in a correct way.
On previously articles we spoke about gamification, by explaining different mechanisms and functioning, examining benefits from its use in human resources and in finance. In this article we are going to analyse its use into sales area, to motivate marketers to reach business goals.
Rui Patricio, a Portuguese project evaluator, trainer, speaker, advisor, auditor, and also a creator of gamification tools. He received an award for one of the top 10‐innovative ideas from the "Born from Knowledge" competition launched by the Portuguese government in 2016. Prior to that, Rui held management roles at leading Portuguese and global companies (ContinueToGrow, Digital Partners, Sonae Group, Air Liquide and PKH). He took part in many consulting and training projects in Portugal, Angola, Brazil, Cap Verde, France, UK, Spain, Germany, Czech Republic, Sweden and Italy.
From now on, we are going to start a new series of articles that want to highlight some unknown features of Playoff. These features allow facing challenges and requirements, present in different projects.
This article inaugurates a series of interviews with the major protagonists of Italian and international game design.
We have had Francesco Lutrario, Professor and Head of GamificationLab of La Sapienza University in Rome, tell us about it and his projects and his vision of the gamification sector, as designer of gamified applications for the optimization of business processes in Sicheo.
We asked him in particular, his opinion on the needs that a gamification platform must satisfy, in order to give real support to developers and game designers.
Gamification is being used more and more by those companies that wish to improve different aspects of their production processes, from HR and personnel selection, to sales, to customers and employees loyalty program.
However, it may not be easy to implement a Gamification strategy inside pre-existing business processes, and many companies may not have time to develop a gamified platform from scratch or don't exactly know how to choose a ready-to-use product.
We at Playoff have some tips for you.
Discover in 5 steps how to solve your problem and choose the right Gamification platform for you.