Does gamification work? All the truth

And here we are to another question that is often asked by those who do not know perfectly the gamification processes: does gamification work?

Let’s start with the concept that gamification allows us to adopt behaviours that will then become long-term habits.

It helps to understand that following a specific type of coherently structured activity not only makes it easier to carry out the task itself but also allows you to increase results.

Thanks to the gamification tools, the worker, whether employed or a salesperson with a strategic role, will be able to understand how much his objectives can improve quickly, thanks to the possibility of accessing external systems for measuring his performance.

At the base, there is, therefore, a well-measured gamification strategy that, once applied, allows not only to take the job in a more fun way and to live it less densely.

The basis

But what is the basis of gamification? The gamification is inspired by the Theory of nudge (Nudge Theory) concept that, in the field of behavioural economics and political philosophy, maintains that indirect support and suggestions or aid act as positive reinforcements and that they can influence the outcome of actions and decisions.

Gamification is used to encourage certain behaviours, which may be in the interest of:

  • who implements the dynamic (for example the employer)
  • of the individual, helping people to carry out actions that are either not done or that the majority do unwillingly
  • of the community, helping people to behave for the benefit of society in general and the planet. 

Furthermore, the Theory of nudges establishes that people can also be influenced by giving them options: the goal is to stimulate the person to perform actions that improve their well-being by guiding them in decisions but leaving freedom of choice.

But there are other psychological dynamics that gamification obeys: for example immediate gratification, instead of delayed gratification, allows us to see how, for some subjects, a short-term incentive is much more potent than a long-term one, although this last incentive is more substantial.

This detail is significant in defining which profile to combine which award that is in the workplace or at school so that it is effective.

It is important to carefully calibrate the game mechanism and the prizes that are introduced: today’s game designers use the most excellent resources, including machine learning and artificial intelligence, to ensure that the games they offer on the market are exciting, engaging and profitable.

So to the question “does gamification really work?”, The answer is that, as in all areas, it is necessary to carefully define the regions and subjects on which to set the strategy.

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