What is Gamification: how points, badges, challenges and charts boost the companies’ annual turnover.

Gamification is an innovative methodology that uses typical game-world elements in business and professional contexts for stimulating the user’s involvement and personal growth (costumers and/or employments) having leverage on their motivation. The generic goal of gamification is to promote the active interest of users, their engagement, to modify behaviours. For these reasons a gamification strategy can be consider …

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