loyalty

How to improve customers loyalty with Gamification

The customer experience will increasingly become a determining factor for brand evaluation, and will go beyond the price and product value. It is difficult to be seen and create engagement with your target (maintaining it over time) in this age of strong digitization and spurs. A challenge that combines many companies, is certainly the difficulty of maintain their …

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Gamification in insurances: policies tailored to the driving style of policy holders

More and more insurance companies are beginning to adopt extremely personalized policies based on the driving behaviour of the insured persons, monitored by a black box installed in the car. In a previous article, we addressed the issue of fleet monitoring for delivery companies, but the study of drivers’ driving style is also a matter of interest …

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