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How to improve customers loyalty with Gamification

The customer experience will increasingly become a determining factor for brand evaluation, and will go beyond the price and product value. It is difficult to be seen and create engagement with your target (maintaining it over time) in this age of strong digitization and spurs. A challenge that combines many companies, is certainly the difficulty of maintain their …

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Tourism & Gamification: How to attract tourists, entertain them and ensure they come back

The dissemination of game mechanics in non-gaming settings has also affected the tourism sector and its digital side in recent years. Gamification, once again, enters in the strategic process of digital creation with full rights, as capable to unify experience and engagement objectives, strengthening the results of marketing and tourism promotional campaigns. “Games and travel …

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