Marketing Team

recruitment gamification

Personnel selection 4.0: Recruitment Gamification

To evaluate the potential of candidates, that goes beyond what is normally written on CVs, personnel selection managers are always looking for new approaches that allow to innovate the recruitment process. Many companies had to face, in these years, the challenges imposed by digital innovation and transformation, as the changes have also affected the HR sector, …

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Tourism & Gamification: How to attract tourists, entertain them and ensure they come back

The dissemination of game mechanics in non-gaming settings has also affected the tourism sector and its digital side in recent years. Gamification, once again, enters in the strategic process of digital creation with full rights, as capable to unify experience and engagement objectives, strengthening the results of marketing and tourism promotional campaigns. “Games and travel …

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How to improve employees driving style and cut fuel costs with Gamification

Keeping high standard on employees driving style, mitigate costs of usury of parts and save money on fuel consumption.  These are some bets that corporates with a fleet must manage; to win these bets a change in driving style of employees is required. Among the different “techniques” to favour the change, the Gamification couldn’t miss. Thanks to the use of points, …

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How green Gamification can save the planet (and utilities)

The use of Gamification can help to effectively change consumer behaviour and reduce the use of energy.– States General Energy Efficiency Report, 2017 ENEA In the utilities sector, the Gamification is one of the most appreciated techniques to improve customers loyalty, raise their awareness and motivate them to adopt “green” behaviours in both domestic and …

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Intercepting customers’ needs and desires: the dynamics of corporates Gamification

More than 2.5 billion videogame players worldwide (The European Mobile Game Market, 2016) People love playing and joining contests, above all when it is possible get discounts or awards. Why? What are desires and needs that people want to satisfy when they play? What are the leverages for pressure customers or employees to do certain actions? Let’s …

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Sales Gamification: increment incomes and involve sales force

The management of sales force inside a company involve different activities, from organization to motivate the staff and financial control. The sales manager not only sets targets, but also has the role to encourage, train and improve workforce’s loyalty, so that it operates in a correct way. On previously articles we spoke about gamification, by explaining different mechanisms and functioning, examining benefits from its use …

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What is Gamification: how points, badges, challenges and charts boost the companies’ annual turnover.

Gamification is an innovative methodology that uses typical game-world elements in business and professional contexts for stimulating the user’s involvement and personal growth (costumers and/or employments) having leverage on their motivation. The generic goal of gamification is to promote the active interest of users, their engagement, to modify behaviours. For these reasons a gamification strategy can be consider …

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