Marketing Team

Playoff meets up with: co-authors of Culture4Gamification

Leave a Comment / hr, interview / By

Snjezana Slabek and Emir Dzanic are co-authors of Culture4Gamification methodology, that helps business to adapt gamification culture.  They are also co-founders of Gamification Academy “No Game, No Gain” and they conduct training Strategic HR Gamification. We have asked them, tell us about their vision of innovation in HR field and how they are using  gamification elements in …

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Debora Bottà

Playoff incontra: Debora Bottà

engagement, gamification, interview, uxdesign / By

Oggi sempre più aziende, professionisti e designer sono focalizzati sulla progettazione di esperienze coinvolgenti, memorabili e significative e la gamification è uno degli strumenti a loro disposizione per realizzare i loro progetti di engagement. Ci siamo confrontati sul tema con Debora Bottà, Ux designer, speaker e autrice del libro “User eXperience design“.

How to improve customers loyalty with Gamification

gamification, loyalty, marketing / By

The customer experience will increasingly become a determining factor for brand evaluation, and will go beyond the price and product value. It is difficult to be seen and create engagement with your target (maintaining it over time) in this age of strong digitization and spurs. A challenge that combines many companies, is certainly the difficulty of maintain their …

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Playoff meets up with: An Coppens

gamification, interview, learning / By

An Coppens is the Chief Game Changer at  Gamification Nation,  an award-winning Speaker, L&D professional, business and executive coach and author. She is a leading expert in gamification for learner and employee engagement, with over 15 years experience in creating behaviour change through creative and innovative solutions.  where the vision is to make business and learning more fun and engaging. …

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Autenticazione

Inside Playoff: Authentication process

gamification, insideplayoff, learning / By

Looking to integrate Playoff into your application? Your App, software or website have their own authentication system and you don’t want that your users to interact directly with Playoff? A lot of our customers write to us in order to have more information about the authentication process, especially when they face the scenario mentioned above. …

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Playoff meets up with: Rui Patrício. Gamification to the early stage of innovation.

+innovation, gamification, interview / By

Rui Patricio, a  Portuguese project evaluator, trainer, speaker, advisor, auditor, and also a creator of gamification tools. He received an award for one of the top 10‐innovative ideas from the ” Born from Knowledge” competition launched by the Portuguese government in 2016. Prior to that, Rui held management roles at leading Portuguese and global companies (ContinueToGrow, Digital …

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Inside Playoff: customize leaderboards to boost engagement

gamification, insideplayoff, leaderboard, platform / By

From now on, we are going to start a new series of articles that want to highlight some unknown features of Playoff. These features allow facing challenges and requirements, present in different projects. Leaderboard In one of our  previous articles, we explained how leaderboards are very useful to create competition between users and stimulated a …

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Playoff incontra: Francesco Lutrario

gamification, interview, learning / By

This article inaugurates a series of interviews with the major protagonists of Italian and international game design. We have had Francesco Lutrario, Professor and Head of  GamificationLab of La Sapienza University in Rome , tell us about it and his projects and his vision of the gamification sector, as designer of gamified applications for the optimization of …

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5 steps to choose a Gamification platform for your business

business, gamification, platform / By

Gamification is being used more and more by those companies that wish to improve different aspects of their production processes, from HR and personnel selection, to sales, to customers and employees loyalty program. However, it may not be easy to implement a Gamification strategy inside pre-existing business processes, and many companies may not have time to …

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Gamification in insurances: policies tailored to the driving style of policy holders

assicurazioni, gamification, guida, insurance, loyalty, monitoraggio, stile di guida / By

More and more insurance companies are beginning to adopt extremely personalized policies based on the driving behaviour of the insured persons, monitored by a black box installed in the car. In a previous article, we addressed the issue of fleet monitoring for delivery companies, but the study of drivers’ driving style is also a matter of interest …

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