Gamification and corporate strategy: Even today in some companies it isn’t easy to introduce technological innovations, but processes such as gamification are seen, in other realities, as a real potential to improve performance, increase sales, involve employees and customers. What is sales gamification? Gamification is a tool that applies game rules and mechanisms, in non-playful …
And here we are to another question that is often asked by those who do not know perfectly the gamification processes: does gamification work? Let’s start with the concept that gamification allows us to adopt behaviours that will then become long-term habits. It helps to understand that following a specific type of coherently structured activity …
How has the lockdown period changed our daily lives? Many scenarios of the near future are not yet clear, but with others, unfortunately, we have already had to measure ourselves by finding solutions and new balances: one above all is smart working. Part of the success that smart working has achieved is to be attributed …
Gamification and Smart Working: work in the time of Coronavirus. Read More »
Today we’re glad to talk with Katja Nettesheim, CEO and founder of Culcha, the disruptive tool to upgrade company culture via leadership behaviour, about gamification and Change Management. Thanks Katja for your time. You are the founder of Culcha: what is Culcha? Culcha is a disruptive, digital and technological platform that drives cultural change in …
Gamification for Change Management with Culcha CEO Katja Nettesheim Read More »
Snjezana Slabek and Emir Dzanic are co-authors of Culture4Gamification methodology, that helps business to adapt gamification culture. They are also co-founders of Gamification Academy “No Game, No Gain” and they conduct training Strategic HR Gamification. We have asked them, tell us about their vision of innovation in HR field and how they are using gamification elements in …
Playoff meets up with: co-authors of Culture4Gamification Read More »
Oggi sempre più aziende, professionisti e designer sono focalizzati sulla progettazione di esperienze coinvolgenti, memorabili e significative e la gamification è uno degli strumenti a loro disposizione per realizzare i loro progetti di engagement. Ci siamo confrontati sul tema con Debora Bottà, Ux designer, speaker e autrice del libro “User eXperience design“.
The customer experience will increasingly become a determining factor for brand evaluation, and will go beyond the price and product value. It is difficult to be seen and create engagement with your target (maintaining it over time) in this age of strong digitization and spurs. A challenge that combines many companies, is certainly the difficulty of maintain their …
How to improve customers loyalty with Gamification Read More »
An Coppens is the Chief Game Changer at Gamification Nation, an award-winning Speaker, L&D professional, business and executive coach and author. She is a leading expert in gamification for learner and employee engagement, with over 15 years experience in creating behaviour change through creative and innovative solutions. where the vision is to make business and learning more fun and engaging. …
Looking to integrate Playoff into your application? Your App, software or website have their own authentication system and you don’t want that your users to interact directly with Playoff? A lot of our customers write to us in order to have more information about the authentication process, especially when they face the scenario mentioned above. …
Rui Patricio, a Portuguese project evaluator, trainer, speaker, advisor, auditor, and also a creator of gamification tools. He received an award for one of the top 10‐innovative ideas from the ” Born from Knowledge” competition launched by the Portuguese government in 2016. Prior to that, Rui held management roles at leading Portuguese and global companies (ContinueToGrow, Digital …
Playoff meets up with: Rui Patrício. Gamification to the early stage of innovation. Read More »